DETROIT, Aug. 4, 2026 — Rocket Mortgage, part of Rocket Companies (NYSE: RKT) and America’s largest home equity lender, today launched a national campaign showing homeowners how they can use their home equity to break free from high-interest credit card debt. The campaign debuted Aug. 3 with Rocket’s newest commercial and will continue through early 2027 supported by original research, client stories and consumer activations.
The campaign arrives at a defining financial moment; Americans are carrying record credit card debt while sitting on unprecedented levels of home equity. Americans today are collectively carrying $1.25 trillion in credit card debt after balances reached a record $1.277 trillion at the end of 2025, according to the Federal Reserve Bank of New York. At the same time, ICE Mortgage Technology estimates Americans hold a record $17.6 trillion in home equity.
For many families, the equity they have worked hard to build could become a powerful tool for saving thousands of dollars. The Federal Reserve Board reports that the average interest rate across all credit cards is 21%. Home equity loans typically have rates less than half that amount.
“Rocket used to be in the credit card business but left the sector to focus on helping clients build wealth instead of financing debt. The truth of high-interest debt is something your credit card company doesn’t want you to hear: the longer it takes to pay it off, the more money they make,” said Jonathan Mildenhall, Chief Marketing Officer at Rocket. “We want to tell America’s homeowners they have a way out. The equity they’ve built can break the cycle and potentially save them thousands of dollars.”
Later this year, Rocket will release new research on the financial and physical impacts of high-interest debt and share stories of homeowners who used home equity to break the cycle. On National Financial Awareness Day, Aug. 14, Rocket experts will host a Reddit AMA to answer consumers’ questions about debt.
Consumers can learn more about home equity, and calculate how much they could save, at rocketmortgage.com/calculators/debt-consolidation-calculator.
*Home Equity Loan Product is a second standalone lien and may not be used for piggyback transactions. Valid for loan amounts between $45,000.00 and $500,000.00 (minimum loan amount for properties located in Michigan is $10,000.00). Not available on Ameriprise products. Additional restrictions, terms, and conditions apply. Must meet qualification requirements.
Detroit-based Rocket Mortgage (NMLS #3030) is the nation’s largest mortgage lender and a part of Rocket Companies (NYSE: RKT).
The lender enables the American Dream of homeownership and financial freedom through its obsession with an industry-leading, digital-driven client experience. In late 2015, it introduced the first fully digital, completely online mortgage experience. Since its founding in 1985, Rocket Mortgage has closed more than $2 trillion of mortgage volume across all 50 states.
J.D. Power has ranked Rocket Mortgage #1 in client satisfaction for both primary mortgage origination and servicing 23 times – the most of any mortgage lender. Rocket Companies, Rocket Mortgage’s parent company, has placed in the top third of Fortune’s list of the “100 Best Companies to Work For” the list for 23 consecutive years.
For more information and company news visit RocketCompanies.com/PressRoom.