We’re a Detroit-based company obsessed with helping our clients achieve the dream of homeownership and financial freedom.

Our flagship business, now known as Rocket Mortgage, was founded by Dan Gilbert in 1985. Since then, we’ve revolutionized the mortgage industry – twice – and taken our place as the industry leader.

Today, the Rocket brand is synonymous with providing simple, fast and trusted digital solutions for complex transactions. When you need a mortgage, a real estate agent, a personal loan or a car, Rocket gets you there fast.

Downtown Detroit

Opportunity is out there.

We’re not a company that settles. We’re seeking to break into new markets so we can bring our digital solutions to a broader audience.

The top five companies in retail mortgages make up less than a fifth of the market. We have a huge opportunity to gain market share with our scalable digital platforms and superior client experience.

$1 Trillion

originated in home loans

4.9 / 5 Stars

earned by Rocket Mortgage on the App Store

$900 Million

marketing spend in 2019


of all eClosings in the U.S. happen with Rocket Mortgage

18 Years

on FORTUNE magazine’s “100 Best Companies To Work For”


of our clients would recommend us1

Highest In Customer Satisfaction In the U.S. – J.D. Power

For J.D. Power 2020 award information, visit JDPower.com/Awards
8 J.D. Power trophies for Primary Mortgage Servicing from 2014 to 2021

Our Impact

We’re proud to serve the communities where we live, work and play. We give millions of dollars and thousands of hours to community organizations every year.

See How We Help

Our Secret Sauce

The heart of our company is our philosophies, known as our “ISMs.” These are the words that unite and guide our approximately 20,000 team members.

See Our Philosophies

Our Companies

We like to say that “we eat our own dog food.” We’ve grown from a single mortgage lender to an ecosystem of businesses that feed each other opportunities.

See Our Companies
1 Based on a Quicken Loans market research questionnaire of clients whose loans closed between 1/1/2020 and 6/30/2020.