Rocket Mortgage to become the “Official Mortgage Sponsor” of the NFL

DETROIT, January 7, 2020 – Detroit-based Rocket Mortgage by Quicken Loans, the nation’s largest mortgage lender, today announced an exclusive, multi-year deal with the National Football League, making Rocket Mortgage the Official Mortgage Sponsor of the NFL. Super Bowl LIV marks the kickoff of the partnership between the two organizations, and to celebrate, Rocket Mortgage is introducing the Rocket Mortgage Super Bowl Squares Sweepstakes – the largest official game of Super Bowl squares in history.

Rocket Mortgage will be awarding cash prizes to multiple winners throughout Super Bowl LIV, randomly selecting one person positioned within the appropriate square for each score change to receive $50,000 any time the score changes (a maximum of 30 times). Additionally, two lucky grand prize winners will be selected who will receive $500,000 apiece from Rocket Mortgage – a prize that could be put toward securing the home of their dreams.

Looking at the two most recent Super Bowls, Super Bowl LII in 2018 ended with 19 score changes, which would have created $1,950,000 in winnings. During Super Bowl LIII in 2019, the game saw five score changes, which would have offered $1,250,000 in prizes.

“At Rocket Mortgage we love supercharging the excitement level surrounding huge, international sporting events, and there are none bigger than the Super Bowl,” said Jay Farner, Quicken Loans CEO. “It’s our hope that the money we give away through the squares during Super Bowl LIV will change lives and maybe even help some lucky fans buy the home of their dreams. No matter the score, we are excited that the Rocket Mortgage Super Bowl Squares Sweepstakes will undoubtedly have football fans across the country on the edge of their seats.”

Qualified entrants can register now for free at Once registered, each participant will select one of 100 blank “square” spaces on a 10-by-10 grid. One axis of the grid represents the last digit of the NFC team’s score, and the other axis represents the last digit of the AFC team’s score. Prior to the game, each row and column of the grid will be labeled with a random assortment of the numbers zero through nine (0-9). Participants also have the opportunity to select additional squares if they share the sweepstakes via Facebook or Twitter – receiving one bonus square each time a friend or family member registers using their unique link to the sweepstakes, for a total of up to 10 bonus squares.

Each time the score changes during Super Bowl LIV, airing at 6:30 p.m. EST, February 2 on FOX, a winner will be randomly selected from the pool of entrants on the square where the last digit of the NFC champion’s score intersects with the last digit of the AFC champion’s score. A touchdown followed by an extra point or two-point conversion counts as two separate score changes.

The two $500,000 grand prize drawings are not based on the score. Instead, they are randomly selected from all participants in the Rocket Mortgage Super Bowl Squares Sweepstakes. One winner will be drawn at the end of the first half, and the other will be drawn at the end of the game. Participants are limited to one $50,000 squares-based prize, but those who win a $50,000 prize throughout the game are also eligible to win one of the two $500,000 grand prizes.

“We’re thrilled to bring Rocket Mortgage into the NFL family as our first ever Official Mortgage Sponsor,” said Renie Anderson, Chief Revenue Officer and Executive Vice President, NFL Partnerships. “The Rocket Mortgage Super Bowl Squares Sweepstakes is a unique way to kick off our partnership and should add to the excitement of the Super Bowl in a way that is authentic to our fans.”

No purchase necessary. A purchase will not increase or modify your chances of winning in any way. To be eligible to participate in the Rocket Mortgage Super Bowl Squares Sweepstakes, entrants must be 18 years of age or older and the age of majority in their state of residence, and a legal resident of the 50 United States/DC. To see official rules and meet the deadline for qualified entrants to complete the registration process, visit before 11:59 p.m. EST on Thursday, January 30, 2020.

# # #
About Quicken Loans / Rocket Mortgage

Detroit-based Quicken Loans is the nation’s largest home mortgage lender. The company closed nearly half a trillion dollars of mortgage volume across all 50 states from 2013 through 2018. In late 2015 Quicken Loans introduced Rocket Mortgage, the first fully digital mortgage experience.  Today, 98% of all home loans originated by Quicken Loans utilize Rocket Mortgage Technology.

Quicken Loans moved its headquarters to downtown Detroit in 2010. Today, Quicken Loans and its Family of Companies employ more than 17,000 full-time team members in Detroit’s urban core. The company generates loan production from web centers located in Detroit, Cleveland and Phoenix. Quicken Loans also operates a centralized loan processing facility in Detroit, as well as its San Diego-based One Reverse Mortgage unit. Quicken Loans ranked highest in the country for customer satisfaction for primary mortgage origination by J.D. Power for the past ten consecutive years, 2010 – 2019, and also ranked highest in the country for customer satisfaction among all mortgage servicers the past six consecutive years, 2014 – 2019.

Quicken Loans was once again named to FORTUNE magazine’s “100 Best Companies to Work For” list in 2019 and has been included in the magazine’s top 1/3rd of companies named to the list for the past 16 consecutive years. In addition, Essence Magazine named Quicken Loans “#1 Place to Work in the Country for African Americans.”

For more information and company news visit