• Inaugural one-day celebration of Detroit to be held at Rouge Park
  • Free festival will include family-friendly activities for all ages
  • Sixth and final mural from the 2019 iteration of the Quicken Loans Small Business Murals Project to be painted on-site

DETROIT, June 20, 2019 – The Quicken Loans Community Fund, the philanthropic arm of Quicken Loans – the nation’s largest mortgage lender, today announced it will be hosting ‘Detroit Out Loud,’ a one-day festival celebrating Detroit, its neighborhoods and its communities. The event will be held at Rouge Park on July 20, and is free to the public.

“Detroit Out Loud is a celebration of Detroit, its neighborhoods and, most importantly, the communities that make up this great city,” said Jasmin DeForrest, Director of Community Sponsorships for the Quicken Loans Community Fund. “This free, one-day festival will feature a wide variety of activities centered around Detroit’s music, food and culture. Detroit Out Loud is a chance for anyone, regardless of where they live, to represent their love for Detroit out loud and show what the city means to them.”

Attendees will be able to take part in pony rides from Buffalo Soldiers Detroit, archery by Elite Archery Academy and camping at the Sierra Club’s Detroit Outdoors at Rouge Park – Detroit’s largest park and its only active campground. Food trucks will be available with Detroit-centric cuisine, and additional food and drink options will be available for purchase throughout the site.

KC and DJ Dinero of 105.1 – The Bounce will perform at the festival, as well as numerous other local and nationally-acclaimed performers. A full schedule, including headlining performers and more than a dozen other planned activities, will be announced in the coming weeks at DetroitOutLoud.com.

Detroit Out Loud will also be the site of the sixth, and final, mural in the Quicken Loans Community Fund’s third annual Small Business Murals Project. This partnership with 1xRun connects local artists and small business owners who collaborate to create six murals annually throughout Detroit. More than just paintings, the murals created through the Small Business Murals Project both beautify the city and attract attention for the city’s small business community.

“We are grateful to the Quicken Loans Community Fund for bringing this celebration of Detroit to Rouge Park,” said Sally Petrella, President of Friends of Rouge Park, an organization of stakeholders who advocate for, and promote, programming and future development of the park. “Detroit Out Loud will showcase Rouge Park to the rest of the city, and attendees will see why Detroit’s largest park is also one of its greatest and most historic.”

Detroit Out Loud is another opportunity for Quicken Loans, through the Quicken Loans Community Fund, to celebrate and give back to its hometown of Detroit. The Quicken Loans Community Fund will be capping off the festival with a donation to Rouge Park to continue improvements, maintenance and programming.

Through its for-more-than-profit model, the Quicken Loans Community Fund brings together for-profit businesses and non-profit investments. Since 2010, the company has invested over $200 million in the Detroit community through investments in housing stability, entrepreneurship, education & employment and public space activation. Additionally, the Quicken Loans Community Fund has organized team members to provide more than 500,000 volunteer hours nationwide, including 350,000 in Detroit.


About the Quicken Loans Community Fund

The Quicken Loans Community Fund is the philanthropic arm of Quicken Loans, the nation’s largest mortgage lender. It focuses on building inclusive, thriving, and resilient communities by making data-driven investments in housing, employment and public life in Detroit and other Quicken Loans home cities – Cleveland, Charlotte and Phoenix. Through its For-More-Than-Profit model, the Quicken Loans Community Fund believes that business and community are inextricably linked and that they are both stronger because of it.

The Quicken Loans Community Fund has organized team members to provide more than 500,000 volunteer hours nationwide, including 350,000 in Detroit. It is proud to invest in local businesses through Quicken Loans Detroit Demo Day, an entrepreneurial competition; be the lead sponsor of the Built for Zero initiative, which aims to end chronic and veteran homelessness; and fight tax foreclosure through the Neighbor to Neighbor program, which educates local homeowners in danger of losing their home to tax foreclosure by providing resources, knowledge, and workshops about property tax exemptions.

The Quicken Loans Community Fund believes in doing well by doing good, and taking an active role in the improvement of the cities and neighborhoods Quicken Loans team members call home. As a direct result of its efforts, 98% of Quicken Loans employees stated they feel good about the ways the Quicken Loans Community Fund contributes to the community, according to a 2018 survey by Great Place to Work.

For more information, visit QuickenLoans.org or see its For-More-Than-Profit booklet here.