• Entrepreneurs can apply through April 22 at DetroitDemoDay.com
  • 15 finalists to pitch live at The Fillmore on Tuesday, June 4
  • Panel of nationally-acclaimed panel of successful entrepreneurs to be judges

DETROIT, March 21, 2019 – Beginning today, entrepreneurs can submit an application to compete for one of seven awards totaling $1.2 million of funding at the 3rd Annual Quicken Loans Detroit Demo Day. Application forms can be submitted now through April 22 at DetroitDemoDay.com. 15 finalists will be chosen to pitch their business live on stage at The Fillmore in front of a capacity crowd on Tuesday, June 4.

The funding will be presented as a grant, interest-free loan or an equity investment ranging from $50,000 to $300,000 for each winner. The audience at The Fillmore will also take an active role in the competition, voting on three “People’s Choice” grant recipients.

“Entrepreneurs and startup businesses are rebuilding the economic ecosystem throughout Detroit, from downtown to Midtown, to Corktown and the neighborhoods,” said Dan Gilbert, Founder and Chairman of Quicken Loans. “We make this commitment to these young, growing businesses because we believe that their success is critical to creating new jobs, economic activity, increasing the tax base and being a clear, identifiable example for future venturesome go-getters. Wealth and new jobs are created by people. Continuing to improve the environment for those willing to go all-in on their entrepreneurial dream is imperative for achieving the vision that we all have for the future of Detroit.”

To be eligible, companies must be based in Detroit or committed to relocating into the city. They also must be a for-profit business with a product or service that is available for sale. Additionally, the business cannot have exceeded $2 million in annual revenue or raised more than $1 million in capital.

Once applications close on Monday, April 22 at 11:59pm EDT, the Demo Day Team will review all submissions to determine the top 100 semi-finalists.

Next, a group of diverse, prominent Detroit-based business leaders and entrepreneurs representing a variety of industries will select the 15 finalists. The finalists will be announced Tuesday, June 4.

The finalists will pitch their company live on stage at The Fillmore Detroit on Tuesday evening, June 4. A panel of nationally-recognized successful entrepreneurs will select seven winners from the fifteen finalists to receive awards totaling $1.2 million.

At last year’s Quicken Loans Detroit Demo Day, seven winners out of over 500 applicants received $50,000 – $300,000 in funding in front of a crowd of more than 2,000 people. The businesses include:

“Detroit Demo Day has not only given my business a ton of exposure, but it has provided priceless resources that have helped propel us to the next level,” said Jennifer Lyle, owner of Lush Yummies Pie Co. “Quicken Loans and the Detroit Demo Day team has stood behind and given me limitless access to people, places and opportunities. You cannot underestimate the value this brings.”

The eight winners of the inaugural Quicken Loans Detroit Demo Day in 2017 enjoyed tremendous success as a result of the investment and mentorship Quicken Loans provided. These businesses grew their annual revenue 41% in 2018 and expanded their employment base by 51%, with the vast majority of staff also residing in Detroit.

“Detroit Demo Day has had a tremendous impact on our business,” said Sebastian Jackson, co-owner of the Social Club Grooming Company, a barbershop where people come together to bond, socialize and exchange ideas. “Funding and support from Quicken Loans has allowed us to expand our barbershop to a second location, seizing opportunities like partnering with the NFL and the credibility to raise additional capital for our business – helping us plan and execute on growth opportunities.”

Quicken Loans Detroit Demo Day was created out of an understanding that the lifeblood of a growing business is capital, and all flourishing cities need a thriving, job-creating entrepreneurial core.

Detroit Demo Day is another opportunity for Quicken Loans, in conjunction with the Quicken Loans Community Fund, to exercise its conviction that Detroit’s resurgence can only be achieved when businesses and residents take every opportunity to lift each other up, and to also provide promising startups the ability to do the same.

Since 2010, Quicken Loans has directly contributed more than $200 million to organizations and programming in Detroit through its philanthropic arm, the Quicken Loans Community Fund. Additionally, the company’s team members have tallied more than 350,000 hours of volunteer service in its hometown city of Detroit.

3rd Annual Quicken Loans Detroit Demo Day Timeline:

Applications Open:

  • Thursday, March 21, 2019 – Monday, April 22 at 11:59PM EDT
  • Applications are submitted through an online entry form at www.DetroitDemoDay.com


  • Wednesday, April 23 – Saturday, May 25
  • All online applications will be reviewed, considered and narrowed to the top-15 finalists by the Demo Day Team, community partners and Detroit-based business leaders
  • Finalists announced on Tuesday, June 4

Detroit Demo Day

  • Begins Tuesday, June 4, 2019 at 5:30pm
  • 7 winners will be chosen from the 15 entrepreneurs that pitch their companies live to a panel of nationally-acclaimed entrepreneurs live at the Quicken Loans Detroit Demo Day at The Fillmore in downtown Detroit.

Applications will be judged on: 

  • Team: Leadership with the necessary skill set and experiences to execute their strategies and grow the business
  • Advantage: The factors that differentiate the company from its competition and make it uniquely positioned to succeed
  • Scale: The company’s long-term vision for growth, job creation, and delivering positive return on investment
  • Strategy: The viability a company has to achieve its immediate plans using the sought-after funding

Photos of the 2018 Quicken Loans Detroit Demo Day are available here.


About Quicken Loans

Detroit-based Quicken Loans Inc. is the nation’s largest home mortgage lender. The company closed nearly half a trillion dollars of mortgage volume across all 50 states from 2013 through 2018. Quicken Loans moved its headquarters to downtown Detroit in 2010. Today, Quicken Loans and its Family of Companies employ more than 17,000 full-time team members in Detroit’s urban core. The company generates loan production from web centers located in Detroit, Cleveland and Phoenix. Quicken Loans also operates a centralized loan processing facility in Detroit, as well as its San Diego-based One Reverse Mortgage unit. Quicken Loans ranked highest in the country for customer satisfaction for primary mortgage origination by J.D. Power for the past nine consecutive years, 2010 – 2018, and also ranked highest in the country for customer satisfaction among all mortgage servicers the past five consecutive years, 2014 – 2018.

Quicken Loans was once again named to FORTUNE magazine’s “100 Best Companies to Work For” list in 2019 and has been included in the magazine’s top 1/3rd of companies named to the list for the past 16 consecutive years. In addition, Essence Magazine named Quicken Loans “#1 Place to Work in the Country for African Americans.”

The Quicken Loans Community Fund is the philanthropic arm of Quicken Loans. Its strategy focuses on investments in housing stability, entrepreneurship, education and employment, public space activation, and community sponsorships in Detroit. Through its For-More-Than-Profit model, the Quicken Loans Community Fund brings together for-profit businesses and non-profit investments. The team is dedicated to investing alongside community partners to build social, racial, and financial equity throughout the Rock Family of Companies’ home cities: Detroit, Cleveland, Charlotte, and Phoenix.

The Quicken Loans Community Fund has organized team members to provide more than 500,000 volunteer hours nationwide, including 350,000 in Detroit. It is a proud sponsor of Quicken Loans Detroit Demo Day, an entrepreneurial competition; the Built for Zero initiative, which aims to end chronic and veteran homelessness; and the Neighbor-to-Neighbor program, which educates local homeowners in danger of losing their home to tax foreclosure by providing resources, knowledge, and workshops about property tax exemptions.

The Quicken Loans Community Fund believes in doing well by doing good, and taking an active role in the improvement of the cities and neighborhoods Quicken Loans team members call home. As a direct result of its efforts, 98% of Quicken Loans employees stated they feel good about the ways the Quicken Loans Community Fund contributes to the community, according to a 2018 survey by Great Place to Work.

For more information and company news visit QuickenLoans.com/press-room

For more information about the Quicken Loans Community Fund, visit QuickenLoans.org.