Committing to Detroit’s revitalization, Universal McCann to open 23,000 square foot office in downtown Detroit’s First National Building

Universal McCann joins hundreds of businesses already operating in Detroit’s fintech, mobility, marketing and tech-development ecosystem including Microsoft, LinkedIn, Amazon, WeWork, Google, Pinterest, Snapchat, Twitter, Uber, StockX and more

See high resolution photos of the First National Building, home to UM’s new Detroit office, below the news release.

DETROIT, September 17, 2018 – Detroit-based Quicken Loans, the nation’s largest mortgage lender, today announced a long-term agreement with Universal McCann (UM) to oversee the company’s media planning and buying. UM also announced plans to open a new office in the Bedrock-owned First National Building in the heart of downtown Detroit. The company will initially house 40 employees in the 1001 Woodward Ave. building with plans to grow to 150 employees once the new space in the First National Building is completed in 2019.

“Our marketing team has played a major role in Quicken Loans becoming the largest lender in America within the last year,” said Jay Farner, Quicken Loans CEO. “Partnering with Universal McCann will give us additional capabilities and the experience of a global media partner as we continue to grow our brand and market share.”

Quicken Loans chose UM based on its established reputation of high-impact client work and its commitment to providing innovative and forward-thinking strategy. The agency will provide expertise in building transformative media strategies to be integrated within digital, broadcast and social.

“We were excited to learn that UM was looking to expand and open a new location in Detroit at the same time we were searching for a new media partner,” said Casey Hurbis, Quicken Loans CMO. “The timing was perfect and allows us to not only have a partner with unmatched expertise, but someone we can also call a neighbor.”

As the official agency of record, the UM team will assist with creating and implementing a holistic media plan to increase brand awareness of the Quicken Loans and Rocket Mortgage brands. UM will work closely with Quicken Loans’ in-house marketing team to immediately begin executing on initiatives for 2019 and beyond.

“Detroit’s business community continues to flourish, and there has never been a better time for us to expand into downtown. Face-to-face interaction with our clients is the key to understanding and achieving their goals, and we look forward to the increased connectivity and collaboration this new opportunity affords,” said Scott Russell, President, Central Region, UM. “We are honored to have been chosen as the new agency of record for Quicken Loans. Our companies share an innovative, tech-forward vision and we are eager to begin working together to help them grow their business to new heights. We are also excited by the possibility of working with other Detroit-based technology leaders as part of our move to the city.”

UM joins hundreds of businesses already operating in Detroit’s fintech, mobility, marketing and tech-development ecosystem – including Microsoft, LinkedIn, Amazon, WeWork, Google, Pinterest, Snapchat, Twitter, Uber and StockX – among the list of companies that is growing by the day.


About Quicken Loans

Detroit-based Quicken Loans Inc. is the nation’s largest home mortgage lender. The company closed more than $400 billion of mortgage volume across all 50 states from 2013 through 2017. Quicken Loans moved its headquarters to downtown Detroit in 2010. Today, Quicken Loans and its Family of Companies employ more than 17,000 full-time team members in Detroit’s urban core. The company generates loan production from web centers located in Detroit, Cleveland and Phoenix. Quicken Loans also operates a centralized loan processing facility in Detroit, as well as its San Diego-based One Reverse Mortgage unit. Quicken Loans ranked highest in the country for customer satisfaction for primary mortgage origination by J.D. Power for the past eight consecutive years, 2010 – 2017, and also ranked highest in the country for customer satisfaction among all mortgage servicers the past five consecutive years, 2014 – 2018.

Quicken Loans was once again named to FORTUNE magazine’s “100 Best Companies to Work For” list in 2018 and has been included in the magazine’s top 1/3rd of companies named to the list for the past 15 consecutive years. In addition, Essence Magazine named Quicken Loans “#1 Place to Work in the Country for African Americans.”

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About UM

UM is a strategic media agency committed to proving that media is a topline growth driver as much as an efficiency play. We believe that better science and better art deliver better outcomes for our clients. We deliver science through the transformational power of business analytics and real-time data intelligence. We deliver art through creating moments that matter in media to deliver momentum for brands. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 5,000 people innovating on a roster of global clients including Accenture, BMW, Coach, Coca-Cola, ExxonMobil, Fiat Chrysler Automobiles, Fitbit, GoPro, Johnson & Johnson, Sony, Spotify and The Hershey Company.

About Bedrock

Detroit-based Bedrock is a full-service real estate firm specializing in acquiring, developing, leasing, financing, and managing commercial and residential buildings. Since its founding in 2011, Bedrock and its affiliates have invested and committed more than $5.6 billion to acquiring and developing more than 100 properties, including new construction of ground up developments in downtown Detroit and Cleveland totaling more than 18 million square feet.

Bedrock’s real estate portfolio consists of more than 330 office and retail tenants in Detroit’s technology-centric downtown. Additionally, Bedrock is dedicated to creating jobs and investing in job training. Over the last year, the company has invested in both the Randolph Technical Center and the Breithaupt Career and Technical Center in Detroit to build a pipeline of talent for Detroit’s growing economy. For more information, visit or engage with us on Twitter @BedrockDetroit and Facebook.