Detroit-based FinTech leader is J.D. Power’s dominant home lender with 12 total #1 rankings for client satisfaction, including the company’s four #1 rankings for mortgage servicing

DETROIT, November 9, 2017 – Quicken Loans, the nation’s second largest mortgage lender, was today again named #1 for client satisfaction in mortgage origination in the country by J.D. Power, putting the company at the top of the list of America’s more than 50,000 mortgage originators. This is the 8th consecutive year Quicken Loans has earned the J.D. Power accolade, which is based entirely on client feedback collected by the independent research firm.

Earlier this year, the nation’s leading FinTech innovator also was named #1 in J.D. Power’s study of mortgage servicers for the 4th consecutive year – topping the list every year it has been eligible. This brings Quicken Loans’ total #1 rankings from J.D. Power to 12 – the most of any mortgage lender in the history of the report.

“Our company is defined by our obsessive commitment to client service. Every inch matters to us. Every second counts to all of our team members who are singularly focused on delivering our clients the best experience they could possibly imagine when closing on what typically is the biggest financial transaction in their lifetimes,” said Dan Gilbert, Founder and Chairman of Quicken Loans.

In addition to ranking #1 overall, Quicken Loans finished #1 in nearly every category J.D. Power measures including:

  • Loan Offerings
  • Website Satisfaction
  • Application/Approvals Process
  • Loan Closing
  • Client Onboarding

According to the J.D. Power study, 94% of clients surveyed stated Quicken Loans team members always called back when promised – compared to an industry average of 88%. Additionally, 90% of Quicken Loans clients who responded to the survey said they were provided status updates throughout the entire process from application to closing.

Quicken Loans’ Rocket Mortgage redefined the mortgage industry when it was rolled out nationally nearly 2 years ago, giving homebuyers and homeowners access to a completely online and on-demand mortgage process for the first time ever.

“Quicken Loans is constantly setting the bar for the industry when it comes to both innovation and client service. There is no doubt that both are essential for creating the home loan experience that has led to our continued success,” said Jay Farner, Quicken Loans CEO. “We are fanatical about investing our time and resources into technology that enables us to provide the best mortgage process in the nation. We are proud that we have ranked #1 in the country for 8 years running and that speaks volumes to our thousands of caring team members as well as our millions of clients who trust us with financing their homes.”

In 2010, Quicken Loans moved its headquarters to downtown Detroit. There are now more than 17,000 team members from the Quicken Loans Family of Companies working in the city’s technology-driven urban core.


About Quicken Loans
Detroit-based Quicken Loans Inc. is the nation’s second largest retail home mortgage lender. The company closed more than $300 billion of mortgage volume across all 50 states between 2013 and 2016. Quicken Loans moved its headquarters to downtown Detroit in 2010, and now more than 17,000 team members from Quicken Loans and its Family of Companies work in the city’s urban core. The company generates loan production from web centers located in Detroit, Cleveland and Scottsdale, Arizona. The company also operates a centralized loan processing facility in Detroit, as well as its San Diego-based One Reverse Mortgage unit. It is also operates a special division that caters to credit unions and small banks providing various origination and closing services in Charlotte, North Carolina. Quicken Loans ranked “Highest in Customer Satisfaction for Primary Mortgage Origination” in the United States by J.D. Power for the past eight consecutive years, 2010 – 2017, and highest in customer satisfaction among all mortgage servicers the past four years, 2014 – 2017.

Quicken Loans was ranked No. 10 on FORTUNE magazine’s annual “100 Best Companies to Work For” list in 2017, and has been among the top 30 companies for the past 14 consecutive years. The company has been recognized as one of Computerworld magazine’s “100 Best Places to Work in IT” the past 13 years, ranking #1 for eight of the past 12 years, including 2017. The company is a wholly-owned subsidiary of Rock Holdings, Inc., the parent company of several FinTech and related businesses. Quicken Loans is also the flagship business of Dan Gilbert’s Family of Companies comprising nearly 100 affiliated businesses spanning multiple industries. For more information and company news visit

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