Leading Financial Providers Tap Site’s Vast Reach With Strategic Advertising Placements In CNBC on MSN Money Banking Center
Redmond, Wash. – May 13, 2002 – Microsoft Corp. today announced that NetBank Inc. (Nasdaq “NTBK”) and Quicken Loans Inc. have signed agreements to advertise on and offer links to their services from CNBC on MSN? Money, available at http://money.msn.com/. The agreements enable the two financial providers to extend awareness of their products to the more than 20 million monthly visitors at CNBC on MSN Money.
Under the terms of the agreements, NetBank?, the country’s largest independent Internet bank, will provide information on its financial service offerings in the Bank Services section of the CNBC on MSN Money Banking Center. Quicken Loans, a leading online mortgage lender, will offer mortgage and home equity loans and information in the Mortgages? Loans section of the Banking Center.
“Microsoft is dedicated to providing value to both sets of our customers: consumers and financial institutions,” said Chris Jolley, director of marketing for the Financial Products Group at Microsoft. “By providing financial institutions with a far-reaching online distribution channel, we’re helping them attract and retain millions of potential customers each month; at the same time, we’re offering consumers even more choice and convenience when it comes to finding leading financial information in one location on the Web.”
In addition to links and information from NetBank and Quicken Loans, the CNBC on MSN Money Banking Center offers content and services from other financial institutions such as Bank One Corp., Citigroup and LendingTree Inc.; account and loan information; expert commentary; and financial tools. By having links in this section of the site, financial institutions can effectively target services to consumers who are already considering their banking and mortgage needs.
“Our products and services are tailored to the time-starved professional who evaluates value on a combination of price and convenience,” said Michael R. Fitzgerald, president of NetBank. “Through CNBC on MSN Money, we reach a highly targeted base of sophisticated, technology-oriented consumers with demographics comparable to our own customers.”
“Quicken Loans helps consumers get the right mortgage product for their situation and do so with ease and convenience,” said Bill Emerson, CEO of Quicken Loans. “This alliance gives users of CNBC on MSN Money access to 900 Quicken Loans mortgage professionals who can guide them through the mortgage process and help them feel confident about their financial decisions.”
About CNBC on MSN Money
CNBC on MSN Money, located exclusively on MSN, is a complete online personal finance service that combines award-winning finance tools and content from Microsoft, the worldwide leader in software, with exclusive investment news and analysis from CNBC, the world’s most popular financial cable news network. CNBC on MSN Money empowers consumers to easily complete a wide range of everyday financial tasks – such as paying bills, viewing account balances, tracking investments, planning for retirement and staying informed on the latest financial news – in one convenient place online, any time, any place.
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